it kind of fell flat on the heels of michelle obama's speech but, of course, david axelrod and campaign aides have done the same thing saying they didn't think they were going to get much of a bounce out of the convention anyway. on the heels of these two conventions, we are nowhere different than where we were before the convention, very even going into the debates. we'll have a very level playing field on october 3rd. >> heather: president obama was given a heads-up as to what this jobs report would be prior to his speech which is normal. he knew it was coming. he is campaigning today in florida, a state with the highest elderly population and unemployment rate of 8.8%. there is four key battleground states where the unemployment elevated above the national average. we mentioned florida, in nevada, 12%, north carolina, where they had the dnc. 9.9%. michigan, 9%. 735 delegates up for grabs among those states. how does the obama campaign win them over with job reports like friday's? >> what they are doing is running a very specific state by state campaign. so when you talk about michiga